Typography – Ampersand

Choosing The Right Font For Your Site

March 18, 2023 / Mike McAlister / 3 Comments

In traditional typography, a font is a particular size, weight and style of a typeface. Each font was a matched set of metal type, one piece (called a “sort”) for each glyph, and a typeface comprised a range of fonts that shared an overall design.

In modern usage, with the advent of digital typography, font is frequently synonymous with typeface. In particular, the use of “vector” or “outline” fonts means that different sizes of a typeface can be dynamically generated from one design.

Making and Breaking the Grid

In graphic design, a grid is a structure (usually two-dimensional) made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be use to organize graphic elements in relation to a page, in relation to other graphic elements on the page, or relation to other parts of the same graphic element or shape.