Streethearts

Check out this awesome branding for Streethearts

Project Scope

Various artists may create or develop specific parts of an art piece or scene; but it is the charge of a sole art director to supervise and unify the vision.

In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience.

The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.

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