Choosing The Right Typeface

In traditional typography, a font is a particular size, weight and style of a typeface. Each font was a matched set of metal type, one piece (called a “sort”) for each glyph, and a typeface comprised a range of fonts that shared an overall design.

In modern usage, with the advent of digital typography, font is frequently synonymous with typeface. In particular, the use of “vector” or “outline” fonts means that different sizes of a typeface can be dynamically generated from one design.

Font Characteristics

In addition to the character height, when using the mechanical sense of the term, there are several characteristics which may distinguish fonts, though they would also depend on the script(s) that the typeface supports. In European alphabetic scripts, i.e. Latin, Cyrillic and Greek, the main such properties are the stroke width, called weight, the style or angle and the character width.

Read More

Choosing The Right Business Cards

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company or business affiliation and contact information such as street addresses, telephone number, fax number, e-mail addresses and website.

Before the advent of electronic communication business cards might also include telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.

Construction

Business cards are printed on some form of card stock, the visual effect, method of printing, cost and other details varying according to cultural or organizational norms and personal preferences. The common weight of a business card varies some by location. Generally, business cards are printed on stock that is 350 g/m2 (density), 45 kg (100 lb) (weight), or 12 pt (thickness).

High quality business cards without full-color photographs are normally printed using spot colors on sheet-fed offset printing presses. Some companies have gone so far as to trademark their spot colors.

Read More