Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand.
This is a dish you can easily improvise with and add your own flare to make it your own. Try it out and show us some pics of your creation!
The notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The current front-runner for the Democratic Party, Hillary Clinton has her eye on the White House. Except this time, she's looking to be the commander in chief.
A skatepark is a purpose-built recreational environment made for skateboarding, BMX, scooter, wheelchair and aggressive inline skating.
This school-bus sized hunk of metal and glass is responsible for some of humanity's greatest discoveries. Let's take a look at 25 years of Hubble Space Telescope.