Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space and image.
The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process by which the communication is created and the products which are generated.
Common uses of graphic design include identity, publications, print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements. Graphic design uses the elements and principles of design to achieve communication objectives and Stebbing suggests that these represent a type of “visual grammar” Effective application of the elements and principles of design ensure that graphic design can achieve a high ‘signal-to-noise’ ratio in the visually cluttered 21st century.